Now More Than Ever: Why the ANMP Is Essential for the Future of Network Marketing

OPINION | By Alfredo Bala

A Seismic Moment for Network Marketing

In the past few weeks, the network marketing community witnessed a seismic moment: Modere, a company that stood for innovation and clean living for over 23 years, shut its doors — abruptly and without warning. Thousands of distributors were left stunned, disoriented, and searching for what’s next.

If you’ve spent any time in this industry, you know what that moment really represents: a call to action.

Because this wasn’t just about one company.
It was about the unchecked rise of venture capital and private equity firms entering our space with short-term gain mindsets, prioritizing profits over people, and dismantling business models that were built on relationships, long-term community, and trust.

And it’s not just about Modere.
It’s about the growing wave of companies abandoning the network marketing model altogether in favor of transactional affiliate systems—where duplication, mentorship, and residual income are sacrificed for the illusion of simplicity and speed.

This Is Why the ANMP Exists — And Why Its Annual Convention Has Never Mattered More.

The Association of Network Marketing Professionals (ANMP) was founded to protect, elevate, and unify the voice of this industry — an industry that has changed millions of lives, created untold wealth, and fostered a global community grounded in empowerment.

The ANMP Annual Convention is not just a gathering.
It is a summit of leadership — a place where the past, present, and future of our profession are honored, dissected, and boldly shaped by the people who care most — the field.

What’s at Stake If You Don’t Show Up

This year, more than ever, silence is complicity.

Not attending this event isn’t just a missed training.
It’s a missed moment — a moment to stand for the future of relationship-based entrepreneurship, to safeguard our values, and to hold accountable those reshaping our profession without our consent.

By not attending, you miss the strategic insights to adapt and lead in this evolving climate.
You miss the collaborative energy that sparks innovation.
And you miss the opportunity to have a seat at the table — when decisions and movements that affect your future are being made.

What You Gain by Being There

• Connection with industry veterans and visionaries committed to preserving the legacy of network marketing

• Practical training to adapt to digital disruption without losing the soul of duplication

• A voice in collective advocacy against models that threaten our profession’s sustainability

• Restoration of belief in a business model rooted in freedom, trust, and mentorship

This Is Not Just Another Convention — This Is Our Rallying Cry

For 45 years, I’ve served this profession across more than 65 countries. I’ve seen the very best of what network marketing can do — for families, for nations, for the human spirit.

That’s why I say with unwavering conviction:
This ANMP event is not optional. It’s essential.
It’s our industry’s last neutral ground.
Our united voice.
Our chance to protect what we’ve built —
and lead it into a stronger, more ethical future.

If you love this profession…
If you believe people matter more than profit…
If you want to shape what’s next, instead of being shaped by it…

Then you belong at the ANMP Annual Convention.

Let’s not just talk about legacy — let’s protect it.
Let’s build it.
Together.

With belief,
Alfredo Bala
Board Member, ANMP
Board Advisor, Mannatech | Global Keynote Speaker
“The Motivation Guy”

Alfredo Bala is a dynamic and passionate leader. A first-generation immigrant, he came to the U.S. seeking the American dream. Starting at the bottom, he worked hard while learning English and attending school. Initially planning to climb the corporate ladder through education, his perspective changed when he discovered network marketing 45 years ago. Since then, Al has dedicated himself to the profession in various roles. From 1980 to 1991, he was a top network marketing leader. In 1991, he partnered with legendary Amway Global leader Bill Britt and was responsible for launching Britt Worldwide (BWW) in over 65 international markets — from China to Chile, from South Africa to Scandinavia. After eight years as CEO and President of Mannatech, a publicly traded company, Al now serves as an Advisory Board Member and corporate liaison to independent Associates worldwide. A global keynote speaker, Al is also the author of The Motivation Equation and a Board Member of the ANMP.

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