DSA Canada To Host Flagship National Conference In June
The Direct Sellers Association of Canada (DSA Canada) is gearing up to host its flagship national conference, DSA Canada Connect 2025, from June 22–25.
This high-impact gathering of executives, entrepreneurs, policy advocates, and thought leaders will converge on Kelowna, British Columbia, to spotlight Canada’s thriving $8.7 billion direct selling industry and discuss the evolving role of gig and independent work that’s shaping the country’s economic future.
Known for its dynamic entrepreneurial energy, Kelowna was selected as this year’s host city in celebration of the independent spirit and empowered leaders fueling the direct selling profession across Canada.
“This conference is a celebration of the power of people-led businesses,”
said Peter Maddox, President of DSA Canada.
“We’re thrilled to bring this event to Kelowna, a city with a thriving small business community and a deep appreciation for innovation and independence.”
Canada’s Direct Selling Growth in Focus
According to DSA Canada’s latest Socio-Economic Impact report, 1.1 million Canadians are now direct selling distributors, with $8.73 billion in economic impact. Also key: 84% of these distributors are women, with over half located in rural or low-density areas—a testament to the accessibility and inclusivity of the business model.
As the direct selling industry continues to grow across regions and demographics, DSA Canada Connect 2025 is positioned as the leading forum to discuss innovation, regulation, leadership, and the future of independent work in Canada.
A National Gathering of Visionaries and Leaders
The 2025 event will feature an impressive speaker lineup of executives, legal experts, elected officials, and leaders—offering powerful perspectives on leadership, business development, and legislative advocacy.
Featured speakers include:
- Peter Maddox – President, DSA Canada
- Trisha Miltimore – WorkLife Wellness & Leadership Expert (Keynote Speaker)
- Ashly Torian – Vitality Expert (Keynote Speaker)
- Jessie Arsenault – DSEF Chair, Senior Direct of Sales, MONAT
- John Bassindale – Partner, Millar Kreklewetz LLP
- Heather Chastain – Founder & CEO, Bridgehead Collective
- Gavin Dew – Member, BC Legislative Assembly, Kelowna-Mission
- Marcia Cota – DSA Canada Chair, Senior Vice President, North America, MONAT
- Tanisha Dunkley – Manager, Communications & Research, DSA Canada
- Crystal Holtzendorff – Senior Vice President of Global Sales, PayQuicker
- Colleen Ma – Partner, Miller Thomson LLP
- Angie Macdougall – National Sales Manager, Cutco/Vector
- Jackie McClements – General Manager, Shaklee Canada
- Stephanie McVeigh – CEO & Founder, Strategic Incentive Solutions
- Colt Passey – CEO & Founder, Gobi Insights
- Lewis Retik – Partner, Gowling WLG
- Shannon Rheault – Founder & CVO, Lead Facilitator, TAP
- Ben Robinson – Founder & CEO, Abby AI
- Dave Siembieda – CEO, Bloo Kanoo
- Huw Williams – President, Impact Public Affairs
From thought-provoking sessions to actionable workshops and unforgettable networking experiences, Connect 2025 promises both strategic insight and personal rejuvenation:
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Inspiring Keynotes & Panels
Gain wisdom from top-tier speakers leading the charge in direct selling and entrepreneurship. -
Powerful Networking
Build meaningful relationships with peers, legal advisors, and corporate leaders from across the country. -
Scenic Breaks & Local Culture
Unwind with morning lake runs, afternoon spa visits, and wine tastings in one of Canada’s most picturesque cities.
Learn More
For more information, visit the official conference website: www.dsaconference.ca
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