PM-International’s Rolf Sorg on Cover of Forbes: “From Schengen to the World”

PM-International and its founder Rolf Sorg have once again drawn global attention — this time from Forbes Magazine Luxembourg, which recently published a full-length cover feature: “From Schengen to the World: Rolf Sorg And The Rise of PM-International.”

The article chronicles how a bold vision born in the 1990s has become one of the most successful direct selling companies in the world — with $3.25 billion in revenue in 2024, over 30 years of consecutive growth, operations across 40 countries and 6 continents, and a clear path to $5 billion in sales by 2025.

“We’re not just building a business,”

Sorg says in the interview.

“We’re building a legacy that improves lives.”

View related article: Forbes Unveils Cover Featuring Rolf Sorg

A Legacy Built in Luxembourg

PM-International is headquartered in Schengen, Luxembourg, a strategic choice both logistically and symbolically. In the article, Sorg calls the move “strategic and emotional”, crediting the country’s central location, infrastructure, and political neutrality as key to the company’s global growth.

Forbes highlights how the company — now with hubs in Germany, the U.S., Singapore, and China — has scaled efficiently while remaining debt-free, privately held, and deeply family-led.

Independent Partners at the Core

The Forbes feature article emphasizes the company’s focus on empowering people. With more than 100,000 active independent Team Partners, PM-International has built a reputation for offering a powerful compensation plan, world-class logistics, and ongoing training and support.

“We believe in empowering people — giving them the tools to create their own success stories,”

says Sorg.

Backed by Science and Innovation

Forbes also notes the company’s heavy investment in research and development, with partnerships across Europe and oversight from a Scientific Advisory Board. The flagship FitLine® product range, which includes supplements and skincare, is manufactured in Germany using the company’s patented NanoSolve® technology.

This science-driven approach has helped the company maintain high compliance standards while delivering measurable results.

PM We Care: Global Impact Beyond Business

Another major highlight in the Forbes article is PM-International’s philanthropic work. Led by Sorg’s wife, Vicki Sorg, the company’s PM We Care foundation supports over 5,000 sponsored children through World Vision and contributes to long-term development projects in underserved communities worldwide.

A Vision Recognized

Forbes’ recognition of PM-International adds to the growing list of accolades and press coverage surrounding the company’s rise.

What began as a personal dream three decades ago has become a worldwide enterprise, and Forbes rightly describes Rolf Sorg’s journey as a benchmark of modern entrepreneurial success.

“We believe in long-term thinking,”

Sorg tells Forbes.

“And we’re proud to keep growing with purpose and integrity.”

Read the entire [original] article on Forbes.lu:
From Schengen to the World: Rolf Sorg and the Rise of PM-International

About PM-International

PM-International AG develops and sells high-quality and largely patented products for health, fitness and beauty from the inside and outside under its own brand FitLine®. The company’s core competence is the Nutrient Transport Concept: The exclusive Nutrient Transport Concept (NTC®) delivers the nutrients exactly when they are needed and where they are needed – to the cellular level, from the inside and out. In order to ensure a consistently high product quality, PM-International has the products continuously checked independently by ELAB Analytics GmbH. By scanning a QR code on the product packaging, the product consumer is taken directly to a web page of ELAB Analytics GmbH and can view the analyses. For more information please visit PM-International.com