The Evolution of a Brand: How Nerium Became Neora

From One Product to a Global Wellness Movement 

When Nerium launched in 2011, it introduced a single product: a breakthrough age-defying night cream powered by a unique botanical extract. Fueled by innovation and a clear mission, the company—founded by industry veteran Jeff Olson—grew rapidly, eventually earning the #1 spot on Inc. 500’s Fastest Growing Companies list. 

But that was just the beginning. 

A Brand Outgrows Its Name 

As Nerium expanded internationally and evolved beyond skincare into wellness, fitness, and total anti-aging solutions, it became clear that the brand had outgrown its name. Originally tied to a single ingredient—Nerium oleander extract—the name “Nerium” no longer captured the company’s broader mission or product portfolio. 

To align with its expanded vision, a new name was needed—one that symbolized a brighter future. 

Introducing Neora: A New Light 

After an intensive rebranding journey, the company unveiled its new name: Neora—a blend of “neo” (new) and “ora” (light). 

“Our goal has always been to make people better and serve as a light in the lives of those we touch,”

says Co-Founder and President Amber Olson Rourke.

“Rebranding in 2019 was a massive undertaking, but it allowed us to create a brand that truly reflects who we are and what we stand for.” 

While the name changed, the heart of the company did not: 

• ✅ The founders and leadership remain the same. 
• ✅ The core values and mission haven’t changed. 
• ✅ The focus on innovation and people is stronger than ever. 

Innovation That’s Turning Heads 

Neora’s latest breakthrough, Neo-FILLER Lift + Fill Corrective Elixir, a non-invasive alternative to traditional fillers, sold out five months of inventory—in just five days. Now back in stock, it’s redefining what anti-aging solutions can look like. 

This Isn’t Just a Rebrand—It’s a Revolution 

Today, Neora is a leading force in the beauty and wellness industry, offering cutting-edge, science-backed products and a proven direct sales opportunity that’s changing lives around the world. 

This is more than a name change. It’s the evolution of a movement to help people live better, feel better, and build a better future. 

About Neora  

Neora is a pioneering social selling company that offers holistic beauty and wellness products developed through cutting-edge research and science. Founded in 2011, Neora has shattered industry sales records while building a strong customer base throughout North America, Latin America, and the Asia-Pacific. For more information, please visit neora.com.