Florida Direct Sellers & Consumers Coalition Welcomes Aspen and Brent Emry to Board of Directors

Sarasota, Florida – The Florida Direct Sellers & Consumers Coalition (FLDSCC) has announced the appointment of Aspen Emry and Brent Emry, co-founders of Florida-based Bravenly Global, to its Board of Directors.

The appointments follow the Coalition’s formal launch at the Florida State Capitol last week, where industry leaders, policymakers, and advocates convened to establish a coordinated framework focused on education, consumer protection, and legislative engagement for Florida’s direct selling community.

Aspen and Brent Emry are the founders of one of the emerging rapidly growing direct-selling companies in the United States. Their company, Bravenly Global, doubled in size last year, growing from approximately $50 million to over $100 million in 2025 annual revenue.

Based in Tampa, Florida, the Emrys bring more than two decades of experience across direct selling, executive leadership, and strategic growth. Their combined expertise represents a perfect balance of visionary culture-building, field development and operational excellence.

Their participation reflects the Coalition’s intent to include active company founders who bring firsthand experience navigating both field-level realities and executive-level responsibilities.

“As founders, Brent and I have seen the impact of direct selling when it’s built the right way.

“We’ve proudly supported the Florida Coalition since the beginning and are honored to now serve on the board to help strengthen and protect this channel through education, advocacy, and integrity.”

Aspen Emry is a former educator, author, field leader, and leadership coach recognized for building culture-driven organizations and scalable systems. Her work emphasizes ethical growth, personal development, and long-term sustainability within the profession. Brent Emry brings a complementary background in corporate operations and financial stewardship, with a focus on translating strategic vision into disciplined execution and durable infrastructure designed to handle growth.

FLDSCC Founder and Executive Chairman Gordon Hester said the Emrys’ appointments reinforce the Coalition’s governance priorities:

“Aspen and Brent represent the kind of leadership this Coalition was built to attract – founders who understand the field, respect the importance of compliance, and are committed to protecting consumers while preserving entrepreneurial opportunity.”

Florida State Representative Ryan Chamberlin, a co-founder of the Coalition and founding board member – and formerly, a successful direct selling professional with 30 years experience – highlighted the importance of informed industry participation in the policy process:

“When experienced business leaders engage constructively in the legislative process, it helps ensure that policymaking is grounded in practical understanding rather than assumptions.

“Direct selling has played a positive role in Florida’s economy and communities for decades, and adding company founders who are actively building and scaling businesses today strengthens that perspective. Through this Coalition, we are creating a structured way to educate policymakers, business leaders, and the public on how to protect this free-enterprise model — not only in Florida, but in a way that can serve as a reference point for other states as well.”

Florida Direct Sellers & Consumers Coalition Board Members

In addition to Aspen and Brent Emry, the FLDSCC Board of Directors include:

• Gordon Hester – Founder & Executive Chairman

• Ryan Chamberlin – Co-Founder | Florida House of Representatives

• Stuart Johnson – CEO & Founder, Direct Selling News and Direct Selling University

• Connor Hester – CEO & Founder, ShapeTech Solutions

• Dave Grimaldi – CEO, Direct Selling Association

• Bryan Harrison – State Government Affairs Manager, Amway

• Aspen Emry – Co-Founder, Bravenly Global

• Brent Emry – Co-Founder, Bravenly Global

This leadership group represents a mix of public policy experience, executive leadership, industry operational oversight, and technology perspective – a structure the Coalition says is designed to bridge the gap between legislative environments and the realities of the direct selling channel.

As board members, the Emrys will contribute to FLDSCC initiatives aimed at fostering constructive dialogue among policymakers, companies, and the field, helping ensure that evolving regulatory frameworks reflect the operational realities of modern direct selling while maintaining appropriate consumer protections.

Learn More About the FLDSCC

The Florida Direct Sellers & Consumers Coalition was established to serve as a unified advocacy and education organization for the direct selling profession within Florida. Its board includes industry leaders, legal and compliance professionals, and stakeholder representatives committed to transparency, integrity, and responsible entrepreneurship.

Company members of the coalition include PM-International AG, Join 47, Inc., Amway, Monat and Bravenly Global. Resource partners include ShapeTech Solutions, AiCE, PayQuicker, OTB Tax, and ByDesign. Industry associations support includes the Direct Selling Association (DSA), Direct Selling News (DSN), Direct Selling University (DSU), and ANMP.

For more information about the Coalition or opportunities to engage, visit FLDSCC.org. or email [email protected]

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SOURCE: FLDSCC