DSN Global 100 Celebration Honors Top Direct Selling Companies and Executives

DALLAS, Texas – On Tuesday evening at the Direct Selling University (DSU) April 2026 conference, the DSN Global Celebration brought together direct selling corporate leaders for an evening recognizing many of the premier companies, executives, and service providers helping lead and shape the profession today.

Held on the first evening of the DSU, an educational conference for active corporate direct selling executives, the annual event includes the unveiling of the 2026 DSN Global 100 top companies, along with a celebration of excellence across the channel amongst direct selling executives and companies.

The 2026 DSN Global 100, based on 2025 revenue, recognized companies reporting at least $100 million in annual revenue. According to Direct Selling News, this year’s list included 59 companies from 16 countries who chose to report, with a combined $63 billion in revenue.

For 2026, for the first time, DSN separated the rankings into two different categories: service-focused and product-focused companies [full lists below].

• Among service-focused companies, eXp Realty ranked first place at $4.8 billion, followed by Primerica at $3.3 billion and Utility Warehouse at $2.4 billion.
• Of the product-focused companies, Amway led the list at $7.3 billion, followed by Herbalife at $5 billion, Vorwerk at $4.9 billion, Natura &Co at $4.4 billion, and PM-International at $4.1 billion.

2026 DSN Global 100: Service-Focused Companies

1. eXp Realty – USA – $4.8B
2. Primerica – USA – $3.3B
3. Utility Warehouse – United Kingdom – $2.4B
4. Real Brokerage – USA – $2B
5. World Financial Group – USA – $2B
6. Ambit – USA – $1B
7. Family First Life – USA – $940M
8. LPT Realty – USA – $700M
9. PPLSI / LegalShield – USA – $585M
10. PHP Agency – USA – $400M
11. Premier Financial Alliance – USA – $400M
12. inGroup – USA – $350M
13. Global Financial Impact – USA – $200M
14. Hegemon Group – USA – $200M
15. Powur – USA – $127M
16. Realty of America – USA – $102M

2026 DSN Global 100: Product-Focused Companies

1. Amway – USA – $7.3B
2. Herbalife – USA – $5B
3. Vorwerk – Germany – $4.9B
4. Natura &Co – Brazil – $4.4B
5. PM-International – Luxembourg – $4.1B
6. Coway – South Korea – $3.3B
7. ATOMY – South Korea – $1.7B
8. Nu Skin – USA – $1.5B
9. USANA – USA – $925M
10. Betterware / BeFra – Mexico – $828M
11. Farmasi – Turkey – $610M
12. OMNILIFE – Mexico – $603M
13. LifeWave – USA – $581M
14. Faberlic – Russia – $483M
15. Nature’s Sunshine – USA – $480M
16. Hy Cite – USA – $449M
17. POLA – Japan – $388M
18. OPTAVIA – USA – $386M
19. Greenway Global – Czech Republic – $372M
20. Zinzino – Sweden – $362M
21. Scentsy – USA – $354M
22. MIKI – Japan – $353M
23. LR Health & Beauty – Germany – $326M
24. Best World – Singapore – $325M
25. Princess House – USA – $289M
26. UVACO – Taiwan – $285M
27. Plexus Worldwide – USA – $284M
28. Noevir – Japan – $243M
29. LifeVantage – USA – $229M
30. FORDAYS – Japan – $213M
31. APL-GO – Cyprus – $203M
32. Tenlead Biotech – Taiwan – $200M
33. Naturally Plus – Japan – $195M
34. BearCere’Ju – Japan – $161M
35. Giffarine Skyline Unity – Thailand – $147M
36. NewULife – USA – $128M
37. ICHIKURA – Japan – $125M
38. Assuran – Japan – $121M
39. Nippon Menard Cosmetics – Japan – $121M
40. Bravenly Global – USA – $102M
41. MAKE Wellness – USA – $102M
42. Grant E Ones – Japan – $101M
43. Maruko – Japan – $100M

In addition to the Global 100, the Tuesday night celebration also recognized a number of additional leading companies and outstanding executives through DSN’s prestigious Bravo Awards and leadership recognition.

Neora was named the first-ever recipient of the Bravo Empowerment Award, which honors companies that embrace the importance of personal development across their organization, while Herbalife received the Bravo Global Good Award, which honors companies that create meaningful change in their communities and the world, recognizing proactive efforts in sustainability, philanthropy and social responsibility.

The Bravo Impact Awards recognize companies for holistic, strategic growth, innovation and operational excellence. This year, the Impact Award was presented to one U.S.-based company, Bravenly Global, and two European-based companies: Greenway Global and Zinzino.

InfoTrax Systems received the Bravo Supplier Award for 2026, which recognizes companies that play a critical role in strengthening and advancing the direct selling channel.

EllieMD and RIMAN Global were honored with the Bravo Innovator Award, which recognizes companies that embrace and deploy emerging technologies and future-focused strategies that propel the channel forward.

MAKE Wellness received the Bravo Growth Award in the U.S.-based product-focused company category this year.

The Bravo Growth Award was also presented to Realty of America in the service-focused company category.

Having been named to the Top 5 of the DSN Global 100 list this year, PM-International led by CEO Rolf Sorg, was also honored with the Bravo International Growth Award — for the sixth consecutive year!

The event also celebrated individual leaders — company founders and executives — whose contributions have helped shape the channel.

Dave Merriman of ACN received the Bravo Excellence Award, which he accepted together with the ACN executive team.

Armand Puyolt, Founder and CEO of Vida Divina, was recognized with the Bravo Leadership Award.

Tarl Robinson, Founder and CEO of Plexus Worldwide, also received a Bravo Leadership Award.

The evening culminated with Graeme Clegg, Founder and Chairman of New Image International, receiving the prestigious Lifetime Achievement Award.

The 2026 DSN Global 100 and the recognition for many remarkable achievements reflected both the scale and the ongoing evolution of the direct selling profession.

From billion-dollar global leaders to fast-growing emerging companies, to excellence in executive leadership and long-term industry contribution, the evening highlighted a broad cross-section of those continuing to build, strengthen, and advance the channel.