Forever Living Products Announces End to US Sponsorship and Recruitment Opportunity

New US enrollments will stop May 1, while product sales and customer purchasing remain in place.

Under the company’s current executive leadership, led by CEO Gregg Maughan, Forever Living Products® shared that it will end its sponsorship and recruitment opportunity in the United States beginning May 1, 2026.

The company’s announcement was characterized as a move that reshapes the company’s US business structure while preserving ongoing product sales.

As part of the change, no new Forever Business Owners (FBOs) will be allowed to join, and the sponsorship of new FBOs will cease after May. The company also said several legacy incentive programs, including Eagle Manager, Gem Bonus, Chairman’s Bonus and Forever2Drive, will also be paused or discontinued. The company shared that customer purchasing and product sales will continue.

Forever Living framed the move as company-specific and tied to its own assessment of regulatory risk, stating that their decision was based on its internal assessment of its ability to manage the compliance, monitoring and structural demands tied to its existing US model:

“the evolving regulatory expectations have introduced ongoing compliance, monitoring, and structural obligations that extend beyond traditional advertising or disclosure requirements. Maintaining the prior US model under these conditions would create unmanageable regulatory exposure, including the risk that US-specific interpretations could be applied—directly or indirectly—to Forever Living’s operations on a global basis. As a result, continuation of the existing US structure is no longer feasible without introducing unacceptable risk to the company’s global operations.”

The company shared that, those considerations, taken together, made continuation of its prior US structure no longer feasible from its own internal perspective.

More information and updates will be made available, as they are reported and can be verified.

[ EDITOR’S NOTE: While Forever Living Products in their statement above has attributed their decision to ‘regulatory exposure’ and ‘compliance requirements’ in the US, Business For Home does NOT view this as evidence that the US direct selling model is unmanageable or infeasible. The United States has a large and active direct selling sector, with millions of participants, and many companies across the profession who continue to operate in the US while navigating those same obligations and requirements successfully. The US market remains #1 in the world — with $34.74 billion in direct selling US retail sales last year — according to the WFDSA* most recent report. ]

*Source: World Federation of Direct Selling Associations (WFDSA) Global Annual Direct Selling Statistical Data Report, published November 2025.