Oriflame’s Top Scents Initiative Is Championing Next Generation of Perfumers
According to a recent press release:
Oriflame, the beauty and wellbeing company, has teamed up with Givaudan Perfumery School to develop a collection of niche fragrances created by seven up-and-coming perfumers to support emerging creative entrepreneurs in the perfume space.
Oriflame, the beauty and wellbeing company, has teamed up with Givaudan Perfumery School to create Top Scents, an initiative aimed at spotlighting the next generation of perfumery talent.
The project has brought together seven up-and-coming perfumers from Japan, Poland, France, Italy, America, South Africa and Brazil, who have worked together to create a range of six niche fragrances.
The first two fragrances to launch include Rose Mode, a modern floral-woody scent enriched with Givaudan’s exclusive musk captives. Neon Oud, meanwhile, is a bold woody-ambery composition that reimagines oud through unexpected contrasts of fruits and smoke.
The Cosmetics Business Innovation Awards aim to recognise breakthroughs across the entire beauty supply chain, from raw materials to packaging.
With transparent judging and expert commentary, the programme offers rare insight into what true innovation looks like today.
The initiative reflects Oriflame’s commitment to supporting emerging creative entrepreneurs, while making niche perfumery more accessible, Anna Malmhake, Oriflame’s CEO, told Cosmetics Business.
Malmhake said:
“These are fragrances developed by emerging perfumers working to real world briefs, with the freedom to challenge convention and bring fresh perspectives to the category.”
About Oriflame
As a globally renowned beauty and wellbeing company, Oriflame has empowered individuals since 1967 through its diverse portfolio of high-quality, innovative, and sustainable beauty and wellbeing products. It operates in over 60 markets.
Committed to ethical business practices and environmental sustainability, Oriflame takes pride in its Swedish heritage and people-centric approach. It operates through a modern social selling model, enabling over 3 million Beauty Entrepreneurs and members worldwide to become beauty industry insiders through a ‘Plug and Play’ micro-entrepreneurship model.
Oriflame’s product range spans skincare, cosmetics, fragrances, personal care, and nutritional supplements, all crafted with care to promote holistic wellbeing. Guided by the values of Togetherness, Spirit, and Passion, Oriflame continues to make a positive impact on communities worldwide and has been named a European Climate Leader by the Financial Times and Statista for the past five years.
For more information, visit www.oriflame.com.
Get more information, facts and figures about Oriflame, click here for the Oriflame overview.
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