Natural Health Trends Reports Second Quarter 2026 Financial Results
– Company preparing for its 25th anniversary celebration in Hong Kong in the next quarter
– Board of Directors authorized resuming stock repurchases, with approximately $16 million available
– Restructuring program generated approximately $300,000 of operating and other margin-related cost savings during the quarter
– Year-to-date savings from the restructuring program have exceeded $600,000
LOS ANGELES, CA – Natural Health Trends Corp. (NASDAQ: NHTC), a leading direct-selling and e-commerce company that markets premium quality personal care, wellness and “quality of life” products under the NHT Global brand, announced its financial results for the quarter ended June 30, 2026.
Second Quarter 2026 Financial Results
- Revenue of $7.6 million decreased 23% compared to $9.8 million in the second quarter of 2025.
- Operating loss was $643,000 compared to $333,000 in the second quarter of 2025.
- Net loss was $451,000, or $0.05 per diluted share, compared to net income of $15,000, or breakeven per diluted share, in the second quarter of 2025.
- The number of Active Members1 was 26,000 at June 30, 2026 compared to 26,650 at December 31, 2025 and 29,260 at June 30, 2025.
1Natural Health Trends defines Active Members as those that have placed at least one product order with the Company during the preceding twelve-month period.
Year-to-Date 2026 Financial Results
- Revenue of $16.8 million decreased 18% compared to $20.6 million in the first six months of 2025.
- Operating loss was $1.1 million compared to $678,000 in the first six months of 2025.
- Net loss was $605,000, or $0.06 per diluted share, compared to net income of $137,000, or $0.01 per diluted share, in the first six months of 2025.
Management Commentary
Chris Sharng, President of Natural Health Trends Corp., commented:
“The operating environment remains challenging. In China, consumers continue to be cautious about spending and investing, while regulatory uncertainty caused some members to pause activities during the quarter. We also identified conduct by certain members that violated the Company’s Hong Kong policies, procedures and professional code of conduct. These activities disrupted our business and adversely affected second quarter revenue and operating results. At the same time, the restructuring program implemented late last year has already reduced costs and streamlined our organization, and we expect to realize additional savings in the second half of the year. We are also developing programs and campaigns to more aggressively support our members while continuing to invest in products and technology,”
Mr. Sharng continued,
“We’re looking forward to celebrating our 25th anniversary in Hong Kong in the third quarter with a full lineup of prizes and rewards that customers can qualify for leading up to and during the event. We expect more than 1,000 attendees from around the world and plan to reconfirm our strategies and commitment at this event.”
Balance Sheet and Cash Flow
- Net cash used in operating activities was $2.2 million in the first six months of 2026 compared to $5.2 million in the first six months of 2025.
- Total cash, cash equivalents and marketable securities were $18.6 million at June 30, 2026, down from $28.9 million at December 31, 2025 primarily due to the repurchase of shares of common stock and dividends paid during the first six months of 2026.
- The Company’s Board of Directors has authorized the resumption of share repurchases under its existing stock repurchase program, with $15.9 million remaining available, subject to market conditions and other relevant considerations.
About Natural Health Trends Corp.
Natural Health Trends Corp. (NASDAQ: NHTC) is an international direct-selling and e-commerce company operating through its subsidiaries throughout Asia, the Americas, and Europe. The Company markets premium quality personal care products under the NHT Global brand. Additional information can be found on the Company’s website at www.naturalhealthtrendscorp.com.
Full Second Quarter 2026 Financial Report
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