Desi Lipova Redefines Success and Joins iGenius

Desi Lipova, a very successful thirty-six-year-old business woman and mother, decides to change direction and join iGenius. Her past of redefining success is empowering.

Desi is originally from Bulgaria. Her life’s journey hasn’t been easy, it’s been filled with challenges that have shaped her into who she is today. She grew up in a toxic environment with an abusive father and witnessed some of the darkest sides of life.

But as she grew older, she made a decision: She would not let her past define her future. She vowed to break the cycle, to create a different life for herself and her family, and to never repeat the patterns she came from. 

Desi moved to the United States fifteen years ago with big dreams and an unshakable work ethic. She believed that success came from grinding harder than anyone else, so she worked three jobs, clocking over 110 hours a week. For years, she thought this was the only path forward—until she realized that people earning six and seven figures weren’t working harder than her. They just had a different approach.

That realization pushed her to start her traditional business 11 years ago: a fitness clothing brand. She poured her heart into it and saw massive success. But in 2020, her world turned upside down. The pandemic hit, and her son was diagnosed with a brain tumor. Suddenly, her priorities shifted. She had to step away from the business she had built to focus on what truly mattered—being present for her son and her family.

This was a major wake up call for Desi. She came to the U.S. to create freedom—financially and with time—but she found herself trapped in a cycle of constant work. Then, in October 2020, everything changed. A stranger reached out to her on Instagram and introduced her to network marketing. Skeptical but hopeful, she decided to give it a shot.

What happened next was life-changing for Desi. By aligning herself with the right people, committing to personal growth, and choosing to be coachable, learnable, and trainable, she unlocked incredible potential. She followed the footprints of her mentor and stayed consistent. As a result, she was able to build a multi-million-dollar business in the network marketing space in a remarkably short period of time.

Desi said, 

“This experience has taught me that success isn’t about working harder; it’s about working smarter, surrounding yourself with the right people, and aligning your actions with your values.

When you make the decision to change your life, embrace mentorship, and remain open to learning, you can achieve quantum leaps—not just in business, but in every area of life. True freedom becomes possible when you take this path.”

When Desi was introduced to iGenius, she immediately recognized something different. She explained, 

“iGenius wasn’t just another opportunity; it was a system with all its ducks in a row.

What stood out to me most was the leadership. They’re not complacent—they’re still hungry to grow, innovate, and make a real impact. iGenius is committed to reinvesting in its own growth, staying ahead of the curve, and continually creating new ways to serve its field.

What truly sets iGenius apart is how much they pour back into the field. Their mission isn’t just about corporate success—it’s about empowering people like us to go out, serve others, and help them win in a major way.

For me, aligning with iGenius wasn’t just a business decision; it was about joining a company that’s dedicated to real, lasting impact. It’s a place where innovation meets purpose, and that’s why I chose to build with them.”

Desi is no newcomer to success. She’s built very respectable teams and shows great leadership, hard work, commitment, and grind. She said, 

“This industry isn’t just about building a business; it’s about changing lives. I’ve made it my mission to pave the way for others who come from similar circumstances.

I want to show people that no matter where you come from or what you’ve endured, there is nothing you can’t accomplish, have, or do when you align yourself with the vision God has placed in your heart.

When you believe in yourself and commit to that vision, the possibilities are limitless.”

Desi believes that success in network marketing comes down to staying the course, being a team player, and constantly developing strong leadership and people skills. She’s seen firsthand how this business can create a ripple effect. By empowering just a few individuals and teaching them how to lead, treat others with respect, and lift others up, they can become a vessel for change. Desi believes network marketing is one of the greatest industries for creating a long-lasting, meaningful impact. She said,

“It’s not just about financial success—it’s about building a legacy of service and growth that extends far beyond yourself.”

Her advice to anyone in the industry is to never lose sight of their vision. She believes it’s crucial to stay committed to operating in excellence every single day, no matter the obstacles or challenges you may face. She urges everyone to remember that challenges aren’t meant to break you—they’re meant to make you. She said,

“When you ask for more—whether it’s more money, better relationships, more freedom, or the ability to travel—you’re also asking for more responsibility.

The challenges you encounter are shaping you into the leader you need to become to handle the success you’re striving for.

So stay the course, embrace the process, and trust that every challenge is preparing you for the greatness ahead.”

Desi’s next goal in this business is to develop the most six- and seven-figure income earners in the company. Desi’s goal isn’t just about financial success; it’s about empowering others to achieve their dreams so they, too, can make a greater impact.

She concluded by saying, 

“For me, this mission is deeply personal. The more people I help succeed, the more I can give back to causes close to my heart, especially the Pediatric Brain Tumor Research Foundation.

This business has given me the platform to make a difference, and I’m determined to use it to change lives and leave a legacy of hope and impact.”

iGenius is excited to welcome Desi Lipova to the company and to see all that she will achieve.

About iGenius

iGenius helps members amplify their quality of life by providing leading edge financial tools, education, and opportunities. iGenius can help you take control of your future and start living brilliantly. For more information about iGenius, visit: www.igeniusglobal.com.

iGenius LLC is a wholly owned subsidiary of Investview Inc., (OTCQB:INVU), a public company. For more information on Investview and the ability to participate in Investview’s growth, please visit investview.com or email [email protected].