Top MLM Leader John Forston III Returns To New U Life

 With Renewed Vision and Excitement for the Future

After nearly three years away, celebrated network marketing leader John Forston III has officially returned to New U Life, reigniting his passion for purpose-driven entrepreneurship and product-centered impact. A respected veteran in the industry, Forston is known for his authenticity, people-first leadership, and sharp eye for companies with lasting potential—and now, he’s back where it all started.

Forston says:

“I’ve watched this industry evolve. Legacy companies being acquired. Others disappearing altogether. It’s been tough to see. But amidst all that noise, New U Life quietly continued making massive strides. That caught my attention.”

A Full-Circle Moment

Forston originally joined New U Life as a distributor in 2018 and quickly rose to prominence thanks to his belief in the flagship product, SomaDerm, and his deep commitment to customer value.

“I’ve always believed that for any MLM success to last, the product has to stand on its own—period,” he explains. “That’s what set New U Life apart then, and it’s what still sets them apart now. Over 7 million bottles sold. Thousands of testimonials. It’s a product you can confidently share without needing to sell the model first.”

Having left the company in 2022, Forston remained connected to New U Life’s founder and CEO, Alexy Goldstein—a relationship built on mutual respect and integrity. When the opportunity to return arose, it wasn’t driven by hype or pressure, but by honest introspection.

“I had to ask myself some hard questions: Could I really build this again? Is this where I’m meant to be? And the answer was yes. 100%.”

Alexy Goldstein shared his enthusiasm for Forston’s return, saying:

 “We’re thrilled to have J back. Your experience and talent were truly missed, and we’re excited to see the impact you’ll make in this next chapter.”

Finding a True Home

Forston reflects:

“Over the last few years, I’ve been searching for more than just a business. “I’ve been searching for a home—not just a house. There’s a difference. New U Life has the culture, the people, the leadership, and the products. That combination is rare.”

With the wellness and hormone health space heating up, Forston believes New U Life is perfectly positioned to lead the next era of growth in the direct selling industry.

“They’re not just selling supplements—they’re pioneering hormone health as a category. Add in the innovation, the new tech, and the direction the company is going, even Ray Charles could see this is a no-brainer. The trend is going to be ridiculously huge!”

Looking Ahead

Today, at 53, Forston’s passion for the mission has only grown. He credits SomaDerm and hormone health education with transforming not only his own wellness but that of his wife, Jessica, and countless others.

“I didn’t understand hormones when I first joined in 2018. Now? I live it. And I see the impact every day.”

Ken Shoell, New U Life’s Vice President of Sales, shared his perspective on the significance of Forston’s return:

“J. Forston’s return is more than a homecoming—it’s a powerful affirmation of who we are and where we’re going. He helped shape the early heartbeat of New U Life, and his decision to come back reflects the strength of our products, our culture, and our leadership. In a time when so many companies are shrinking or shifting, New U Life is growing—and J. sees that. We’re honored to have him back—and this is just the beginning.”

Now entering its eighth year, New U Life has not only stood the test of time—it’s evolved. And Forston is all in. He says with conviction:

“There are zero limits here. Working with Alexy, Chris Cavedon, Ken Olson, and this incredible staff again—it’s more than business. It’s family. I’m over the moon to be back.”

About New U Life Corporation

New U Life Corporation was founded by Alexy Goldstein to set a new standard in product innovation and quality while changing lives for the better. In addition to its marquee SomaDerm gel, the company also produces the NeuraVie nootropic drink blend, Fortress supplements and other products containing independently studied key ingredients that support overall health and wellness.

New U Life operates on a direct sales model, in which distributors receive compensation based on their individual product sales. To learn more, visit www.newulife.com.