Zinzino Announces China as the Next Step in its Global Expansion

Zinzino, the global leader in test-based, personalized nutrition, proudly announces its expansion into China with a cross-border social e-commerce model, marking a significant milestone in its mission to promote proactive health and wellness worldwide.

China’s personalized nutrition and supplements market is expanding rapidly. Valued at USD 616.1 million in 2024, it is projected to more than double by 2030, reaching USD 1,570.5 million.

This reflects an average annual growth rate of 16.4%, highlighting the strong and accelerating consumer demand for health solutions tailored to individual needs. This robust market presents a promising opportunity for Zinzino’s innovative approach to personalized nutrition.

“China’s dynamic market and increasing health consciousness align perfectly with Zinzino’s vision of personalized wellness,”

says Dag Bergheim Pettersen, CEO of Zinzino.

“Our expansion into China is a strategic move to meet the growing demand for scientifically-backed, individualized health solutions.”

Zinzino’s entry into China will provide consumers access to its comprehensive range of products, including the BalanceTest and BalanceOil+, empowering individuals to take control of their health through evidence-based nutrition.

About Zinzino

Zinzino is a global direct sales company from Scandinavia specializing in test-based, personalized nutrition and scientific skincare. It is a public limited company with its shares listed on Nasdaq First North Premier Growth Market. Their scientifically proven nutritional supplements are available in more than 100 markets across the world.

Zinzino has acquired all assets in the health and wellness companies Zurvita and Xelliss. The company co-owns the Cypriot olive oil producer Cleanthi Alpha-Olenic LTD, and owns the Swiss biotech skincare brand HANZZ+HEIDII, as well as the Norwegian research and production units BioActive Foods AS and Faun Pharma AS. The company headquarters is in Gothenburg, Sweden, with additional offices in Europe, Asia, and Australia.