DSA Canada Conference Brings Industry Leaders Together
Burlington, ON, Canada – Another successful DSA Canada Annual Conference was recently held, with Connect 2026 taking place at the beautiful Pearle Hotel on the lake in Burlington, Ontario.
The event brought together direct selling companies, executives, and stakeholders from across the continent and beyond, with a strong sense of community demonstrated throughout.
Standout speaker sessions included Olympic gold medalist, Alex Kopacz, on building towards long-term goals; AI expert, Dan Debnam, providing practical technology actions; Shaila Manyam of the WFDSA, outlining a global direct selling future; and Brent Neidig of USANA, speaking on modernizing compensation plans.

The conference provided attendees with valuable opportunities to connect with peers, exchange ideas, and explore emerging trends shaping the future of the direct selling channel. Panel discussions and networking sessions each provided insights into topics such as evolving consumer expectations, regulatory developments, and the increasing role of technology in salesforce support.
The event also celebrated the resilience and adaptability of direct selling organizations and recognized the best of the industry at the DSA Canada Awards Gala.
Attendees left Burlington with new ideas, valuable connections, and renewed enthusiasm for the opportunities ahead.
About DSA Canada
Since 1954, the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices, as the recognized voice of our industry. We are a family of competitors, using our combined strength to ensure fairness in regulations and to gain credibility and respect with Canadians.
As an industry that connects 1.1 million Canadians to entrepreneurial opportunity and enrichment, we provide assurance of member company integrity and a foundation of trust for independent sales consultants (ISCs) and consumers.
DSA Canada is devoted to serving the direct selling industry in Canada – whether working on behalf of members to address issues of importance, providing member companies and their ISCs with support, educating the public on the benefits of direct selling, or ensuring consumer protection by enforcing the high standards set out in our Codes of Ethics & Business Practices.
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