BE Returns to Bogotá at Scale, Drawing 2,500+ as Latin America’s Digital Economy Accelerates

Bringing together 20,000+ attendees across LATAM since 2022, BE (BE Club) expands its regional presence as more individuals turn to digital platforms for skills, access, and long-term growth. 

BE (BE Club) has concluded its latest LATAM Convention in Bogotá, bringing together more than 2,500 attendees from across the region for a two-day gathering that reflects the company’s continued presence and growing activity in Latin America.

Affiliates from Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Mexico, Peru, Panama, Paraguay, New Jersey and Spain travelled to the Colombian capital, alongside a wider international audience. The event forms part of a broader pattern of return, one that has seen BE consistently activate in the region, with each convention building in both scale and engagement.

Day One: Grounded in Experience

The convention opened with a traditional Colombian dance performance, setting a culturally rooted tone for the days ahead.

What followed was a programme shaped by real experiences.

Customer testimonials formed a central part of the day, with individuals sharing personal journeys and perspectives in their own words. A dedicated customer panel extended these conversations, offering direct insight into the experiences behind the wider community.

Sessions from company leadership, including CEO Moyn Islam, focused on long-term direction and the company’s evolving role within a changing global landscape.

“Latin America continues to stand out, not just in scale, but in the level of engagement and direction we see coming from the region. What’s happening here reflects a much broader shift in how people are approaching work, education and long-term growth,”

said Moyn Islam, CEO & Co-Founder.

Day Two: Momentum and Direction

The second day continued with the same level of engagement, moving into a more forward-looking agenda.

Live entertainment and high-energy segments maintained the atmosphere, while both a leaders panel and an educators panel brought together voices from across the network.

The event concluded with a founder session, offering a more personal perspective on the journey so far and the direction ahead.

Across both days, the level of focus and participation remained consistent, reflecting a community that is actively engaged rather than passively attending.

“We’re seeing a clear alignment between how the region is evolving and how people are choosing to engage with technology, education and systems. As adoption accelerates, so does the expectation for more structured and accessible ways to participate in that environment,”

stated, Ehsaan Islam, CTO & Co-Founder

BE in LATAM, a record of presence

From its early gatherings in Bogota 2022, BE has built a consistent and growing presence across Colombia through a series of large-scale conventions that bring together individuals, ideas, and perspectives from across the region and beyond.

Across these gatherings, more than 20,000+ people have come together, creating a space where regional momentum and global direction intersect, and where connections extend beyond the event itself.

With each return, that presence continues to evolve, reflecting a region that remains closely aligned with BE’s broader trajectory, and a relationship that moves forward with shared energy on both sides.

The convention closed with several announcements that signal what comes next:

• New promotions introduced across the Latin America region
• The next LATAM Convention officially confirmed for October 2026
• Brazil announced as a key upcoming market and future event location

A Shifting Landscape

Latin America continues to experience rapid digital expansion, driven by increasing internet penetration, widespread smartphone adoption, and continued investment in digital infrastructure.

The region is now home to more than 110 million connected users, alongside a growing base of digital entrepreneurs, creators, and individuals exploring new ways of working and building within online environments.

User behaviour is also evolving. There is a clear shift toward platforms that offer education, skills development, and structured pathways, reflecting a broader move away from traditional career models and toward more flexible, self-directed approaches.

Within this environment, BE’s continued activity in the region aligns with a wider transformation already underway, one shaped by connectivity, access, and increasing digital fluency.

For BE, Latin America has become more than a market, it feels like home, and with every return, each event carries a sense of familiarity and momentum that makes the experience feel almost surreal.

“What BE has built across Latin America is something that’s been shaped over time. There’s a strong connection to the region, not just through events like this, but in the way people continue to engage, grow, and stay consistent. That’s what makes this part of the world so important to us.”

concluded, Eduardo Otero, Director of Field Operations in LATAM.

To learn more about BE (BE Club) and explore its growing global community, visit beclub.com or connect with BE across its official platforms:

— Instagram: @wearebeofficial_
— LinkedIn: beofficial
— YouTube:@BEclub_
— X (Twitter): @_beofficial
— Facebook: wearebeofficial

For further insights on community-driven business and digital entrepreneurship, follow @moynislam via his official channels.